In today’s competitive digital marketplace, Pay-Per-Click (PPC) advertising is a crucial tool for driving immediate traffic to your website and generating leads. At TwoThirdsDifferent, we specialise in crafting targeted, efficient, and cost-effective PPC campaigns that not only reach but resonate with your intended audience. From thorough keyword research to creative ad creation and continuous optimisation, our services are designed to deliver measurable results and maximize your ROI.
Why Invest in PPC Advertising?
Our Process for PPC Advertising
Effective PPC advertising demands a strategic approach, blending creativity with analytics. At TwoThirdsDifferent, we follow a rigorous process that ensures each campaign is optimised for performance and scalability.
Here’s how we create and manage your PPC campaigns:
We begin with a thorough assessment of your business to understand your current positioning, challenges, and objectives. This involves detailed discussions with key stakeholders and analysis of your business data.
Based on the keyword research, we develop a comprehensive PPC strategy that outlines the campaign structure, ad groups, and targeted demographics.
Our creative team designs compelling ad copy and visuals that capture the essence of your offering and encourage clicks. We focus on creating ads that stand out and speak directly to your audience's needs and desires.
To ensure the highest conversion rates, we optimise landing pages that are specifically designed to complement your PPC ads, focusing on clear calls to action and user-friendly design.
We manage bids strategically to maximize your budget and enhance ad placement across platforms. This includes continuous monitoring and adjustments based on campaign performance.
Using advanced analytics tools, we track the performance of your PPC campaigns in real-time. We provide detailed reports that outline key metrics such as click-through rates, conversion rates, and overall ROI.
We continually test and optimise your ads and landing pages, using A/B testing methods to determine the most effective approaches and make adjustments for ongoing improvement.
What We Offer
Creation and management of ads displayed on search engine results pages (SERPs).
Design and deployment of visual ads across websites in the Google Display Network and beyond.
Re-engage users who have previously interacted with your site with custom ads that encourage them to return.
With TwoThirdsDifferent’s PPC advertising services, you can expect a strategic, data-driven approach that delivers not just traffic, but traffic that converts. Let us help you leverage the full power of digital advertising to grow your business.
