About Us
At Two Thirds Different Ltd, we specialise in helping businesses achieve transformative growth through cutting-edge digital marketing strategies and creative solutions. Our focus is on delivering data-driven results that drive meaningful engagement and revenue. We’re currently seeking a proactive, self-driven Performance Marketer with expertise in media buying to join our team and lead our efforts in scaling and optimising digital ad campaigns.

Role Overview
As a Performance Marketer with a specialism in Media Buying, you will be at the forefront of developing and executing high-impact paid media strategies across various platforms including Google Ads, Facebook, Instagram, TikTok, and LinkedIn. Your role will involve leveraging data insights to manage budgets effectively, optimise campaign performance, and achieve our clients’ business objectives. Your proactive approach and ability to work independently will be crucial to your success in this role.

Key Responsibilities:

1. Campaign Strategy & Execution: Develop and implement comprehensive media buying strategies across multiple platforms, ensuring
   alignment with client goals and industry best practices.
2. Performance Optimisation: Continuously monitor and analyse campaign performance to drive improvements in key metrics such as CPA, ROAS, and CTR. Implement A/B testing and other optimisation techniques to enhance campaign effectiveness.
3. Budget Management: Efficiently manage media budgets, ensuring cost-effective ad spending and maximising return on investment.
4. Competitive Analysis: Conduct thorough market and competitor analysis to identify opportunities and threats, adapting strategies accordingly.
5. Reporting & Insights: Generate detailed performance reports and actionable insights for clients and internal stakeholders. Present findings in a clear and compelling manner.
6. Cross-Functional Collaboration: Work closely with creative, content, and product teams to ensure cohesive messaging and user experiences.
7. Data Tracking: Utilise analytics tools to track and report on campaign performance, adjusting strategies based on data-driven insights.
8. Industry Awareness: Stay current with industry trends, platform updates, and new ad formats to keep campaigns innovative and competitive.
9. Process Improvement: Identify and implement automation tools and best practices to streamline media buying processes and enhance efficiency.

Qualifications:

• Experience: 3+ years of hands-on experience in media buying and performance marketing, preferably within a digital agency or direct-to-consumer (DTC) environment.
• Platform Proficiency: Proven track record of managing multi-channel advertising campaigns with substantial budgets (e.g., $50K+ per month).
• Analytical Skills: Strong proficiency in analysing data, understanding key performance metrics (CPA, CPC, CTR, ROAS), and applying insights to optimise campaigns.
• Testing & Optimisation: Demonstrated experience with A/B testing, audience segmentation, and conversion rate optimisation (CRO).
• Project Management: Excellent organisational skills with the ability to manage multiple projects and meet deadlines in a fast-paced setting.
• Technical Skills: Advanced proficiency in Excel/Google Sheets and familiarity with Google Analytics or similar reporting tools.
• Communication: Strong communication skills with the ability to present complex data insights in an easily understandable format.
• Proactive & Self-Driven: A proactive and self-motivated individual capable of working independently and driving results.

Additional Skills: Knowledge of programmatic advertising, attribution models, and third-party tracking tools is a plus.