Black Widow MMA, a martial arts gym based in Austin, Texas, partnered with us six months ago with the goal of increasing their membership and revenue. Here’s an overview of the strategies we implemented and the results we achieved.
Initial Focus on Paid Advertising
Our first approach involved running targeted advertising campaigns on META, specifically through Messenger and Instagram DMs. These efforts were initially successful, bringing in a solid number of leads. However, we saw that there was still more potential to be unlocked for Black Widow MMA, which led us to expand our strategy.
Website Redesign and Optimisation
Recognising the importance of a strong online presence, we overhauled Black Widow MMA’s website. The goal was to create a more appealing and informative platform for potential members. After just two weeks of redesign and implementation, the gym experienced a noticeable increase in both lead volume and quality. Staff feedback indicated that many first-time visitors felt the gym matched exactly what they had been looking for.
Automation of Follow-Up Processes
As the number of leads grew, it became essential to manage them efficiently. We introduced automation tools to handle follow-up communications, class bookings, waivers, sign-ups, and check-ins. This allowed Black Widow MMA to manage over 100 leads per month with minimal administrative effort, freeing up their team to focus on providing an excellent experience for their members.
Enhancing Operational Efficiency
To further streamline their operations, we helped Black Widow MMA implement a system that allowed them to maintain a high standard of service while handling increased demand. The enhancements we made not only supported lead growth but also ensured that new and existing members received prompt and personalised attention.
Outcome and Impact
As a result of our combined efforts, Black Widow MMA saw a consistent increase in lead volume, averaging over 100 leads per month. This surge in new memberships translated into an additional $2,000 in monthly revenue, contributing to a cumulative $42,000 in retained revenue over the last six months.
