Using Google Analytics to Enhance Your Advertising Strategy
Digital marketing is a language of its own. Like learning anything new, it’s a case of trial and error until something becomes second nature! But don’t worry, because today we are dismantling one of the most crucial elements of advertising content online and that is – understanding the power of Google Analytics.
So, what is Google Analytics?
Google Analytics is a free service which enables you to measure your advertising, in addition to the performance of your social media and marketing content. This means that you can analyse data for your business in one place and make smarter decisions about what to present to your audience online. It’s super easy to set up and here is how you can do it.
How to set up an account with Google Analytics
Now you’ve set up your Google Analytics and paired it with your CMS, it’s important to have a clear intention as to what you want to achieve and measure. If you are looking to improve your brand’s exposure - you’ll be interested in tracking the engagement and measuring the amount of page visitors. Or, if you would like to find out what content is performing best - you can find these details out through analysing the data and comparing your different reports.
Pro Tips to remember when using Google Analytics
When studying your recorded data, an important concept to remember in Google Analytics is ‘sessions’. Google describes a session as “a group of user interactions on your website that take place within a given time frame”. This means that a single session could contain multiple page views, events, e-commerce transactions, and social interactions.
Is Google Analytics for you?
If you’re a business operating digitally… then it is certainly for you! Google Analytics can significantly help small and large businesses as they will show you the customer journey, so you can develop an idea of what factors are influencing their user-experience on your site. This is beneficial to realising what content is generating a successful conversion rate. You will also get an additional insight into understanding the bounce rate i.e., pages per visit, repeat customers, and so on! There’s nothing better than this as it screams – OPTIMISATION. Meaning you can create your future business decisions based on the performance of your existing data; generating more sales and success for your business.