Creating a Bold, Digitalised Business Card
The days of attending “mass-gathering” networking events are no longer taking place in the way that we once knew them to be. Instead, the digital world is becoming a more popular place for brands to connect with audiences, and businesses to connect with new clients. This means that the act of handing someone a business card, with links to your contact details, is starting to fade. But for some of us, networking with new people in person does still take place. So how can we optimise the benefits of having business cards to best suit the digital age?
Well, let’s start by mapping out the pros of paper business cards. I agree that they are a personal tool, and easy to hand out to someone (if you remember to take them out with you), when meeting a potential client. On Moo.com for instance, you can spend a decent amount of money on their ‘premium’ or ‘luxe’ service and end up with a customised, attractive, and tailored business card to represent your brand. However, potential cons to consider is that printing business cards isn’t eco-friendly, and is an added expense. If you’re a start-up business and you’re looking at ways to reduce costs, spending money on business cards that you might not even be able to hand out… isn’t exactly worth it.
So, what is a more sustainable way of creating a business card?
Digital Business Cards
HiHello specialise in creating virtual, electronic business cards. This means that instead of handing out a paper business card, you can create a customised, QR code to share with anyone that you meet. As it will always be to hand and stored on your smartphone, the digital business card immediately has its perks. Additionally, you can map out extensive details onto the electronic business card such as your websites, logo, email, phone number, social media accounts etc. Whereas, on a paper business card you are more likely to face limitations due to the scale and the design. Most importantly, it’s worth mentioning how eco-friendly and sustainable the digital business card is in comparison. You’ll be able to evolve, change, and adapt your brand’s details with ease, knowing that you are not throwing away unused paper business cards when they are no longer needed.
How does the digital business card work?
Okay, so let’s say that you’re in a Zoom, Google Meet or Microsoft Teams video call with new clients and you want to share some of your details with them. You can pick up your smartphone and share your QR code to the camera, and anyone attending the meeting can scan your code to access your card. Even for in-person meetings, digital business cards will come in handy as you can practically do the same thing again! Plus, it requires no physical contact which is an added bonus for most people. It’s worth noting that you can also transfer the digital business card via email or text – making it a very handy tool to use.
Does the digital business card sound appealing to you? Head over to HiHello to create your account and discover more. The set-up process is easy, and requires you to have an iPhone or Android device to download their app. You can also create the digital business card on your computer too.
Optimising your business’ web links with Linktree
Another great platform to evolve your digital presence is by creating a Linktree account. Described as “The Only Link You’ll Ever Need”, it is a very efficient way of keeping all of your digital links in one place. For example, if you have multiple websites, blog posts, digital products, social media accounts, then Linktree is perfect for you. Because if you are looking to promote your content on Instagram and you know that you can only put up one link, instead of battling the thoughts of ‘which link to show’, that’s where Linktree comes in! You can add your Linktree to your bio and it’ll seamlessly integrate all of your other weblinks together.
It is simple to set up an account and can be done so online. As soon as your account is created, you can customise your backdrop, add a neat bio, and start adding your web links. One of the star features of their service is that you can track the engagement and analytics of each web link that you add onto your tree.
To conclude, is the paper business card officially dead? Well, not exactly as they are still a popular tool for some businesspeople. However, the future Gen Z and Millennial audiences are certainly gravitating to the seamless QR code and Linktree integration to their social media and digital platforms. By creating a digital business card, you are making your customers' experience much easier. Let’s face it, most of your content is online anyway, so it is about keeping up with the times. By adapting in this way, you’re creating the most efficient experience for both yourself and potential clients. But if you’re not ready to completely ditch the traditional paper business card, start off by creating a digital business card, and let the benefits speak for themselves!